Vacancies
Brand & Community Marketing Lead
Leica Store Manchester represents one of the world’s most respected independent Leica stores. Beyond retail, our ambition is to become one of the most culturally respected Leica destinations in the world — combining premium retail, gallery programming, workshops and community.
We are now looking for a commercially aware creative operator to help design and implement the marketing foundations that will support this evolution.
This is not a junior social media role.
This is a hands-on brand-building role with real ownership.
You will work directly with the Founder to design and implement a structured marketing approach from the ground up.
Together, you will define the direction; you will take ownership of execution.
The role sits across content, communication and in-store activity — helping shape how the store is experienced both physically and digitally.
What You’ll Be Responsible For
🎬 Content & Storytelling
- Plan and create content across Instagram and email
- Shoot and edit short-form video (reels, launches, behind-the-scenes)
- Document in-store events, workshops and exhibitions
- Develop product and brand storytelling in a way that feels considered and premium
- Support founder-led content and brand voice
📧 Email & CRM (Klaviyo)
- Build and optimise core email flows
- Establish a consistent campaign rhythm
- Create event invites, launch sequences and follow-ups
- Segment audiences and track performance
🖥 Website & Campaign Execution
- Build landing pages in Shopify
- Update product and campaign pages
- Support SEO content (particularly for 7Artisans)
- Improve how products and stories are presented online
🏛 Programming & Community
- Support planning and delivery of workshops, events and exhibitions
- Help build a consistent monthly programming rhythm
- Drive attendance through content and email
- Capture and extend the life of events through content
📊 Structure & Growth
- Help build a clear marketing plan with the Founder
- Establish basic reporting and KPIs
- Continuously improve what is working
- Balance creative output with commercial awareness
About You
You are:
- Creative, but structured
- Commercially aware, but not purely performance-driven
- Comfortable both behind the camera and in a room with customers
- Interested in photography, design or premium brands
- Calm, thoughtful and capable of working independently
You likely have:
- 4–7 years experience
- Worked in a premium, retail, creative or lifestyle environment
- Experience with Shopify and Klaviyo (or another major email marketing platform)
- Confidence creating and editing content
You are looking for ownership and the opportunity to help build something long term.
How to Apply
Please include:
- A short note explaining why this role interests you
- Examples of content or work you are proud of
- Answers to the questions below
Application Questions
- If you were asked to build our marketing from scratch over 6 months, how would you structure the first 90 days?
- Show us one piece of content (yours or someone else’s) that you think feels premium. What makes it work?
- How would you drive attendance to a monthly in-store workshop without relying on paid ads?