Brand & Content Executive

Part-Time • Leica Store Manchester • Manchester City Centre

Hours: 2–3 days per week, with flexibility around product launches, workshops and occasional evening or weekend events.

About Leica Store Manchester

Leica Store Manchester is one of the UK's leading destinations for photography, specialising in Leica cameras, lenses and sport optics.

We're much more than a camera shop. We're building a creative community through workshops, exhibitions, product launches, guest speakers, photo walks and original content.

As we continue to grow, we're looking for a creative, organised and confident Brand & Content Executive to help tell that story.

The Role

This isn't a traditional social media role.

You'll become the central hub for our content, helping plan, source, create, organise and publish everything that represents Leica Store Manchester online.

Working closely with our Managing Director, Leica Camera, photographers, customers and our external email marketing agency, you'll help ensure our brand always looks polished, engaging and inspiring.

What You'll Be Doing

Content Planning

• Manage a rolling marketing and content calendar.
• Plan content around product launches, events and campaigns.
• Work with the Managing Director to establish weekly priorities.
• Coordinate content requirements with our external email marketing agency.

Content Creation

Create engaging, high-quality content including:

• Instagram Reels
• Stories
• Carousel posts
• Short-form video
• Product photography
• Behind-the-scenes content
• Event coverage
• Customer stories
• Photographer features
• On-camera product and store content

Content Aggregation

Not everything needs to be created from scratch.

A significant part of the role will be sourcing, curating and organising content from multiple sources including:

• Leica Camera global marketing assets
• Leica Camera UK
• Manufacturer photography and campaign material
• Brand ambassadors
• Customer photography
• User-generated content
• Workshop attendees
• Events
• Our own photography and video archive

Social Media

You'll help manage our presence across:

• Instagram
• Facebook
• LinkedIn
• YouTube Shorts
• TikTok (where appropriate)

You'll schedule content, maintain consistency and help grow an engaged photography community around Leica Store Manchester.

Events & Community

You'll occasionally attend product launches, workshops, exhibitions, guest speakers and photo walks to capture content.

Every event should create enough photography and video to fuel weeks of future content across our social channels, website and marketing campaigns.

Content Library

You'll take ownership of building and maintaining our digital content library.

This will include:

• Photography
• Video and B-roll
• Manufacturer assets
• Customer content
• Testimonials
• Event photography
• Product imagery

The goal is simple: great content should always be easy to find and ready to use.

About You

You're creative, organised and naturally spot opportunities for great content.

You understand what makes people stop scrolling, but also appreciate that premium brands require quality, taste and attention to detail.

Ideally you'll have:

• A strong eye for photography and visual storytelling.
• Experience creating engaging content for social media.
• Confidence filming and editing short-form video.
• Experience with CapCut, Premiere Pro or similar editing software.
• Excellent written communication skills.
• Strong organisational skills.
• Confidence speaking with customers and photographers.
• Comfort appearing in front of the camera when required.
• A genuine interest in photography, creativity, design or luxury brands.

What Success Looks Like

• Building a recognisable and consistent content style.
• Maintaining a structured marketing calendar.
• Creating engaging content around every major Leica launch.
• Building a valuable library of reusable photography and video.
• Growing our online photography community.
• Supporting our external marketing partners with a constant stream of fresh content.
• Helping establish Leica Store Manchester as one of Europe's leading destinations for photography.